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Direct To Consumer
The Everyday Fuel Shift
3.7M+
views generated across content.
69K+
interactions driven.
The Problem: Protein in India lived at two extremes, junk snacking or hardcore gym culture, with nothing in between. TeinPro's challenge wasn't awareness, it was relevance, since most everyday diets quietly missed protein without anyone noticing the gap. The category itself didn't help, feeling either indulgent or intimidating to the average person.
3K+
Followers gained
Proof that nutrition sticks when it fits into daily life, not just gym routines.
The Solution: We moved the narrative from performance nutrition to everyday fuel. Simple, myth-busting education broke down labels and ingredients, while reels placed the product inside real moments, chai breaks, work desks, late-night cravings, and cultural hooks kept it rooted rather than imported. Randeep Hooda added credibility without the campaign ever feeling like a hard sell.
The Glam Squad Play
1M+
reach
40K+
impressions delivered
2.5K+
new followers gained
Proof that Uroparis wasn't just on trend, it was setting the trend.
The Problem: Uroparis already ruled the eyelash category, but their digital presence lacked the wow factor needed to stand out on Instagram and Facebook. Keeping the glam-focused audience genuinely hooked was the real challenge.
The Solution: We stepped in with a social media strategy built on killer product shoots featuring professional models, paired with a video-first content plan. Smart, budget-friendly paid campaigns topped it off, keeping the brand looking fresh without inflating spend.
The Stain Story That Stuck
11M+
combined views
3.3K+
new followers
5.9s
average watchtime on the breakout stories, nearly double the 2.4s to 3.9s seen on generic tip content.
Proved that relatable disaster moments, not product demos alone, are the format that earns both reach and retention on Vanish's TikTok feed.
The Problem: Vanish needed its TikTok content to do more than demonstrate a product benefit in isolation, it needed to actually hold attention in a feed built for three-second judgments. Generic laundry tips and hacks weren't proving whether stain-removal content could convert scrollers into followers.
The Solution: We built a content mix testing relatable, stain-in-the-moment stories, hair dye mishaps, street food spills, dessert disasters, against straightforward tips and hacks, tracking watch time and completion rate rather than just views as the real signal of what lands.
The Comfort-First Shift
1.2M+
views generated across influencer collaborations.
540K+
average monthly reach delivered.
3.26%
average engagement rate sustained.
25
creator collaborations across diverse lifestyle categories.
Proved that comfort becomes more powerful when it's experienced, not just communicated.
The Problem: Birkenstock was familiar in India, but the story behind the brand wasn't. It was seen largely as a premium, aspirational purchase rather than an everyday essential. The challenge was to make a 250-year-old legacy feel relevant to a new generation and move beyond surface-level admiration.
The Solution: We turned comfort into a lived experience through creator-led storytelling. Partnering with 24 creators across lifestyle, travel, fitness, fashion, and professional spaces, we brought Birkenstock into everyday moments through formats like Day-in-My-Life, Profession Diaries, and The Birkenstock Switch. Authentic, contextual stories made comfort feel relatable rather than aspirational.
Banking & Financial Services
The Boardroom to LinkedIn Shift
A steady shift from generic posts to meaningful conversations, moving the brand from corporate monologue to industry leader in motion.
The Problem: B2B content in banking tends to read cold and clinical, and ICICI Bank's LinkedIn presence needed to break that mould. The challenge was engaging decision-makers, CXOs, and financial professionals without losing authority.
The Solution: We reimagined how financial narratives could unfold on LinkedIn, breaking down complex banking concepts into crisp, easy-to-grasp content built for a scrolling CXO audience.
The Pop Culture Rebrand
7.4M+
customers reached
2.5%
Bounce rates held below this level
7M+
video views
120+
creative assets produced
The Problem: Fintech and pop culture rarely mix, and Zurich Kotak General Insurance wanted to ditch dull insurance talk entirely. The brand also had a rebrand to ZKGI to bring to life consistently across 22 offices nationally.
The Solution: We built a data-driven, meme-powered email strategy layered with Bollywood flair, trending jokes, and sharp visuals, making insurance feel scroll-worthy rather than scary. The rebrand rollout carried the new identity across every office.
The Layered Onboarding Engine
204%
uplift in the 10-Day Welcome Journey.
5.07%
conversion rate from install to sign-up start.
The Problem: Jumpp, an AI-powered neo-bank partnered with Yes Bank, needed a communication strategy that could carry a modern India audience from curiosity to signed-up user. The challenge was building that journey in layers, not a single blunt push.
80.77%
click-to-conversion rate, proof that content and performance can align.
The Solution: We streamlined the traffic funnel with waitlists and download nudges, then covered the full user journey with emailers, notifications, and banners, all tuned to the brand's humorous, witty tone.
The Clarity Over Noise Play
800K+
views generated
14.5K+
interactions driven.
Proof that simplifying the story strengthens the signal.
The Problem: Crypto and wealth conversations rarely feel simple, and Merkle Value faced rising curiosity but low conviction among Indian HNIs. Bitcoin wasn't short on interest, it was short on clarity and trust.
The Solution: We turned a complex asset into a familiar conversation through leadership-led content, platform-specific storytelling, and a structured education flow, breaking Bitcoin down into what it really is: a credible, long-term store of value, with no jargon and no noise.
The Gen Z Rebrand
571K+
accounts reached
6.07K+
users actively engaged
The Problem: Mutual funds rarely excite 20-somethings, and Dhanamartha faced exactly that challenge, turning complex finance into a brand Gen Z could actually connect with.
1K+
Google impressions
500+
blog views, all within 2 months.
The Solution: We rebranded them as Stack'D, a fresh identity built around smart, stylish wealth-building, then launched a targeted social strategy with memes, reels, blogs, and ads designed to speak Gen Z's language.
The Decade-Long Partnership
More than content, a long-standing relationship rooted in clarity, care, and continuity.
The Problem: IndiaFirst Life needed a content-first communication journey that stayed thoughtful and consistent across every touchpoint, not a one-off campaign push, sustained over a decade-long relationship.
The Solution: We built product campaigns, distributor assets, internal mailers, financial tools, and even bespoke WhatsApp stickers, extending the brand's voice to regional audiences to keep it relatable as well as reliable.
The Quora Authority Build
48M+
views
4.6K
followers on Learn About Mutual Funds.
Recognised by BuzzInContent, won Gold at SAMMIES 2020 for Best Use of Social Media.
The Problem: Mutual funds can feel like a maze to everyday investors, and ICICI Prudential Mutual Fund needed to simplify the jargon without diluting credibility.
The Solution: We brought out our Quora marketing playbook, crafting insightful, visually engaging answers that informed as much as they built trust, positioning the brand as a go-to voice in BFSI by answering real questions in real time.
The Preventive Health Platform
6M+
visits
1.1M+
returning users
3.8M
organic hits
6K+
creatives produced
Turned Activ Living into a go-to destination for preventive health, making ABHICL a bold, credible voice in wellness.
The Problem: In a sea of health content, Aditya Birla Health Insurance needed to educate a genuinely diverse audience while cutting through digital noise, all without sounding like just another insurer selling policies.
The Solution: We built a holistic content strategy producing clear, jargon-free blogs, podcasts, videos, and infographics on topics like asthma, cholesterol, lifestyle, and nutrition, balancing real education with subtle product mentions to build trust rather than push sales.
Personal Branding
The Leadership Voice Build
1.7M+
impressions
3.7M+
engagements
5.5K+
followers
3.6K+
newsletter subscribers
2.6K+
views drawn by a podcast series with and top-tier guests.
The Problem: Deepak Narayanan needed to connect with business leaders beyond boardrooms, turning a CEO title into a voice that actually matters on LinkedIn.
The Solution: We built a personal brand strategy sharing insights on leadership, transformation, and growth, and simultaneously helped launch Bizdom, a podcast bringing raw, real conversations to Spotify and YouTube.
The AI Thought-Leadership Blueprint
5.4L+
impressions
9K
engagements
3K+
new followers
6.6K
all from one powerful narrative.
The Problem: Leadership isn't just about titles, it's about shaping conversations, and Neel Pandya needed his LinkedIn presence to reflect that at the forefront of AI innovation.
The Solution: We built a content stream spanning codeless infrastructures to creative AI models, shaping a thought-leadership blueprint rooted in Neel's vision, authenticity, and view of where AI is headed.
Entertainment
The Digital Festival Build
65K+
virtual attendees
2K+
new Instagram followers
11K+
unique visitors
30+
influencers and artists engaged, setting a new benchmark for virtual events.
The Problem: Lockdown threatened to stop one of India's biggest music festivals entirely, and OML needed a way to keep the iconic Bacardi NH7 Weekender alive without a physical stage.
The Solution: We built a 360-degree strategy combining storytelling, influencer collaborations, teaser campaigns, and interactive social experiences, keeping the festival's energy buzzing through countdowns and live updates.
Real Estate
The Aspirational Brand Story
Connected with the audience on a deeper level, moving the brand beyond simply selling property.
The Problem: Real estate can be dry by default, and AASHRINA wanted a brand story that felt inviting and aspirational instead of purely transactional.
The Solution: We built digital-first strategies across social media and emailers, alongside on-ground assets like brochures, hoardings, and welcome kits, every touchpoint crafted to leave a lasting impression.
Technology
The B2B Creative Scale-Up
11K+
new followers gained
830K+
impressions
15.5K+
reactions driven
Proof that speaking the audience's language at scale builds real connections.
The Problem: JioBusiness needed to be digital-first, but turning complex enterprise tech into relatable content was the real challenge for a fast-moving B2B audience.
The Solution: We built a strong LinkedIn strategy, crafting over 6,000+ sharp, engaging creatives spanning LinkedIn posts, explainer videos, emails, and WhatsApp messages.
Automobile
The Corner Office Build
2.24M+
impressions delivered
400K+
unique members engaged in 3 months
1.21%
CTR on LinkedIn, surpassing the platform average.
The Problem: Mercedes-Benz isn't just about cars, it's about driving innovation, but showcasing that legacy to a business-focused LinkedIn audience needed more than sleek visuals.
The Solution: We launched The Corner Office, a premium content property blending leadership insights, business wisdom, and refined lifestyle themes for an audience that leads from the top.
The Cross-Border Workflow
Turned complex cross-border coordination into content that felt effortless and deeply local.
The Problem: Crossing borders with engagement is a tough road, and Castrol Turkey needed a creative workflow that could span teams across Germany, Turkey, and India without losing local nuance.
The Solution: We crafted banners, emailers, and infographics in India, fine-tuned them with Mindshare India, and made every asset culturally resonant for Turkish audiences through deep listening and thoughtful localisation.
Public Sector Undertaking
The Legacy-to-Contemporary Shift
A more creatively-led digital presence that brings greater consistency and contemporary relevance to a legacy PSU brand.
The Problem: HPCL's strong institutional legacy needed a social presence that felt more contemporary, creative and consistent, without compromising the trust and credibility built over decades.
The Solution: We helped streamline HPCL's design language while introducing sharper, more engaging creative treatments across social content — making complex communication feel more cohesive, distinctive and relevant to today's digital audience.
The Digital Legacy Build
A more aspirational digital identity designed to make UBCC a destination for experiences, not just events.
The Problem: BEML needed to translate its legacy and scale into communication that felt more agile, engaging and relevant to today’s digital audience.
The Solution: We are shaping UBCC as more than a venue, building content around the ideas, experiences and large-scale gatherings that happen there through strategic storytelling and strong visual communication.
Healthcare and Wellness
The Week-by-Week Knowledge Hub
300+
articles and infographics delivered across multilingual reach, building a trusted digital knowledge hub that empowered mothers across India with confidence and clarity.
The Problem: Pregnancy is a transformative journey, and Danone Aptaclub needed every mother, working professional, homemaker, or expectant parent to feel equipped with the right knowledge at every step, not just generic reassurance.
The Solution: Partnering with Isobar, we crafted thoughtful, week-by-week content with regionally translated formats and research-led storytelling, making every stage of the journey more informed, inclusive, and reassuring.
The Curiosity-to-Conversion Funnel
2M+
Instagram views
1M+
accounts reached
₹1.55
best CPC achieved
5K+
link clicks driven, turning curiosity into action.
The Problem: The Silva Method sought to expand awareness of its meditation and personal development programs while driving qualified website traffic and subscriptions, a crowded wellness space where curiosity rarely converts into action on its own.
The Solution: We combined content marketing with performance advertising, running educational, value-driven social content on Instagram alongside optimised Meta awareness and traffic campaigns, connecting organic storytelling with paid reach to maximise both visits and subscriptions.
The Employer Brand Translation
Strengthened Sanofi's employer brand while driving stronger audience engagement, proof that clear, human communication builds both understanding and credibility.
The Problem: Sanofi needed complex internal policies and mandates to actually land with employees, and saw an opportunity to turn functional internal communication into something that could also strengthen employer identity externally.
The Solution: We transformed complex policies into crisp, accessible video content for internal audiences, then extended those stories to external platforms, turning employee-focused communication into employer branding content that showcased Sanofi's progressive, people-first culture.
The Culture-in-Action Campaign
Brought workplace culture to life through consistent, visible communication, creating stronger awareness around desired behaviours and making employer branding a genuinely tangible part of the employee experience.
The Problem: Metropolis wanted to strengthen its workplace culture and drive meaningful behavioural change among employees, but needed employer branding communication that felt engaging and relevant rather than another poster on a noticeboard.
The Solution: We built a focused employer branding strategy around posters, topical posts, and merchandise, translating workplace behaviours into simple, engaging communication that could sit inside employees' everyday experiences.
ESG
The Clean-Air Thought Leadership Build
100K+
impressions delivered
2K+
new followers gained
15K+
page views driven, proof that consistent, creative content builds real connections, not just reach.
The Problem: Clean air isn't a luxury, it's a right, and Pi Green Innovations needed a LinkedIn presence that matched the scale of a genuine sustainability mission built on patented filterless technology. Without the right positioning, the brand risked reading like just another product vendor rather than a category-defining innovator.
The Solution: We built a focused thought leadership strategy that moved Pi Green beyond product awareness, sparking real conversations with industry leaders, policymakers, and advocates. Every piece of content was built to align innovation with influence, not just visibility with volume.
